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Do you know how to write a follow-up email after an outbound call?
  v1.0 Posted at 14/04/2018 4:01 AM by Tiago Araujo

When sending a standardized follow-up email after an out-bound call, you should always try to tailor your email to each client.

If you don't then the client will ignore your email.

These are the 5 things that you should include in your follow-up email:


  1. ​Record what was said in the conversation including:
    • the projects they are working on
    • their priorities​
    • the technologies they are interested in
  2. When you will call them back
  3. Other relevant answers to questions in the script you are using.
  4. A little footer, with a clear division to the 'spam'/'canned' text
  5. Indent the spam text


​All this information is important as it gives the next salesperson who speaks to this person a good background on your interaction with them.

To Marlon,

As per our conversation, I look forward to seeing you at the SharePoint 101 workshop.

Feel free to contact me for more information.

Figure: Bad Example - The next time you call you will NOT 'remember' any details of the client and have to start COLD again


To Marlon,

As per our conversation, you are currently using Team Foundation Server 2008 to manage small development projects and source control.

If you are looking to upgrade to TFS 2010, we have a special offer. We will:
1. Migrate your old version to the new version
2. Give you a Scrum master for the first 2-week print FREE of charge

The Scrum master will be involved in all the meetings, daily Scrum and ensure that the burn down is happening as it should be. Additional to this, we will have a TFS MVP and Microsoft Regional Director overseer the project from SSW, ultimately any problems which arise, we will have access to immediate solutions.

I will contact you in 1 month and we will discuss how things are going and your thoughts on our offer.
I have also included information on our seminars below just in case anyone was interested.

Feel free to contact me for more information.

Good Example: the next time you call you will be able to 'remember' plenty of details

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