Reference: Do you use quotation mark for controls?
  v3.0 Posted at 2/05/2016 6:06 PM by Joanna Feely

​​​​​Quotation marks can help user distinguish controls from the normal words. This is especially important in technical documentation, as the control names can be normal words.

​Click the Upgrade link

Figure: Bad Example - It's not clear that Upgrade is a control

Click the "Upgrade" link

Figure: Good Example - This is much clearer to the user what to search for.

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