Tiny: Do you use active phrases? (No zombies please)
  v2.0 Posted at 22/06/2019 5:48 AM by Tiago Araujo

​To get the most o​ut of your communications, your writing should be compelling and direct. The best way to ensure this is to use active voice.

​​​For example:

When the CD is inserted, a Windows dialog will be shown.

Figure: Bad Example - This example is using a passive voice, and does not address the reader or from the point of the subject (the software in this case).

When you insert a CD, Windows shows a dialog.

Figure: Good Example - This example uses the active voice to address the reader, and is more direct and engaging.

An easy way to tell if you're using the passive voice is to add "by zombies" after verb. If your sentence still make sense, you're using passive voice. 

The email was sent by zombies

Figure: Bad example - This sentence could be more engaging

​​​​Zombies sent the email ​

Figure: Good example - Now that's a more engaging sentence

3 reasons you should avoid passive voice:

  1. ​Passive voice uses more words​ - in the figures above, the "Bad Example" uses 6 words whereas the "Good example" uses only 4
  2. It's less logical - instead of having the subject do something to the object, the object does something to the subject
  3. It's less clear - In the bad example above, you don't know who was acting until the end of the sentence, whereas in the good example, you know immediately. 

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