Do you sort your videos into playlists?
21/05/2018 11:45 AM by
All your videos should be inserted into playlists and these playlists should be shown and promoted on your channel. Let's see why.
Creating and promoting optimized playlists is a plus, increasing session time (amount of time spent by a person on YouTube after watching your video). YouTube wants people to spend more time on their website (to increase their revenue with ads) so if a channel makes people spend more time on YouTube, this channel gets a boost. YouTube will automatically launch another video from a playlist once the first video is over, increasing session time. This snowball effect will give your channel and videos a great boost!
Bad example: people living YouTube after (or even while) watching one of your videos will rank you (and your content) down.
OK example: people watching another video after yours will give you a little boost.
Good example: people watching a video from your playlist are more likely to keep watching more of your videos, giving you a big boost!
Good example: make sure that every video is in at least one playlist.
Images: courtesy of Brian Dean (source).
Do you feel this rule needs an update?