How are you going to have a successful event if no one shows up?
You will have to promote your event in a way that makes sense to your topic and approach. The most cost effective way is to use the large variety of online services that are available.
This is the best way to increase discoverability of your event. Meetup provides the following:
- Allows people to search and discover events
- Allows people to join your group to get updates
- You can easily list your upcoming events and have people join them
- Comes with an automatic mailing list so you can send out announcements
Word of Mouth
Don't underestimate the power of one friend or colleague telling another. DDD Melbourne sold out in 10 hours with almost no promotion except for Twitter and Word of Mouth. If you are creating a recurring event, Word of Mouth becomes extremely important as past experiences flow through the grapevine.
In some circumstances it is worth setting up one or more accounts on social media for promoting and corresponding as the event identity. In technical circles it is especially popular to use Twitter as a way to create awareness about events. SSW use a combination of Twitter, Facebook, LinkedIn and Instagram to promote our events, that way we have a much larger and diverse audience to draw from.
TIP: Get your staff to Tweet at events and to Re-Tweet your events to help reach a larger audience!