Rules to Better YouTube

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  1. Browsing - Do you add the YouTube Center extension?

    ​​​​​​​YouTube ​Center ​​​​ contains all kind of different useful functions which makes your visit on YouTube much more entertaining.

    Major features for us:

    • Removes Ads
    • Can enable or Disable DASH Playback
    • Specify HTML5 or Flash Player
    • Download Youtube Videos in a number of formats (inc. 1080p)
    • Change default player size and resolution
  2. Do you know why you should transcribe your videos?

    When you upload a video, what is the most important step for the videos future success or failure? 

    The most important step is setting the right title and description. As this is what search engines index to help others find your video content. For example, if we take the video below and make a list all of the keywords?

    transcribe.jpg
    Figure: How to improve the keywords of this video?

    We find that the video ​has the following keywords:

    • Windows 10
    • IoT 
    • Microsoft 
    • .NET
    • Micro Framework

    However it is missing important keywords such as:

    • open source
    • C#
    • GitHub
    • Universal Windows Platform
    • Raspberry Pi
    • I2C

    How do we capture all of these missing keywords?  You can't just overload your content with keywords, as your content will quickly become flagged as spam. 

    The answer is to have your video content transcribed. As it provides drastically benefits for the discoverability of your video content, while the organic nature of the written material ensures it is not flagged as spam. 

    transcription.jpg
    Figure: Checkout the rest of this example transcript - http://blog.chrisbriggsy.com/Ilija-Injac-on-IoT/

    A quick Google search will show a range of services which will make the task effortless. However, professional transcriptions are expensive. If you’re willing to spend a little time cleaning up technical jargon then it is worth checking out fiverr (https://www.fiverr.com/categories/writing-translation/transcription). 

    At SSW we have had success with this method as one of our devs, Chris Briggs transcribed all 3 hours of his SSW TV video content for under $90 USD and an hour and a half of his time to fix up jargon. 

  3. Do you transcribe your videos for Google juice?

    One of the few disadvantages of videos over written content is that Google can't tell much about your video apart from the title and tags you may provide when you upload it. By having your video transcribed and adding the transcription text to wherever the video is shown, you're giving Google specific information about the content of your video. 

    It also helps people to copy and paste important parts of what's said on the video.​

    There are many websites that provide transcription services. We recommended: