The way you and all members of your team present themselves is a crucial part of creating a good impression for your clients, particularly in their first encounters with you.
One aspect of this is dress code. Dress code is important for two reasons:
- Looking professional and keen for business
- Reinforce the company's branding
E.g. At SSW, our employees "Dress Up" on Mondays and Tuesdays by wearing company colors, with a nice shirt (business or polo), trousers (not blue jeans), belt, nice shoes (no sneakers, joggers or thongs). So most employees wear their SSW shirts on Mondays.
Of course when in a public event such as a User Group, conference or seeing clients you should "Dress Up".
It should go without saying, but of course, things such as shaving off your weekend facial growth, using deodorant and having clean teeth and nice breath is assumed.
"There is nothing wrong with being the best-dressed man in the room."
- Sean Connery
On a business flight
It's a good idea to "Dress Up" in flights as you never know who you will be seated next to.
- Figure: Why dress up in a flight
Dressing Down (aka Casual Fridays)
Many companies find it a good idea to have Casual Fridays. It is free and easy to do and gives the team something to look forward to.
E.g. At SSW, our employees "Dress Down" later in the week... so they have "Casual Thursday" and "Sporty Friday".
Thursday are casual clothes. On Fridays, they encourage sport clo thes, such as shorts. It allows the end of the week to be fun.
Figure: SSW Dress Code can be downloaded here.