Rules to Better Apps


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  1. Do you know how to monetize apps?

    Do you know free games are designed to make money? See the good and bad examples:

    Bad example: paid apps
    Good example: free apps with in-app purchases

    Bad example: paid with currency
    Good example: paid with abstract currency 

    Bad example: treat all customers the same
    Good example: detect when a customer might leave and offer them incentives

    Bad example: same prices for everyone
    Good example: capture data eg. What device and do data mining to set different prices ​

    Figure: some apps charge more based on the device you are using
    Figure: know app developers make most of their in-app purchases from the whales 🐳