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Do you use relevant words on your links?
  v5.0 Posted at 1/04/2019 3:46 PM by Camilla Rosa Silva

​We know that the way your inbound links are worded do make a difference, they play an important factor when Google searches are made by search engine users. Google uses the words between your <a href> tags to decide which websites are the most relevant to the search terms.

For example, if SSW had a million inbound links that described the site like this...

<a href="http://www.ssw.com.au">Movies for Free</a>

...when someone searches for "free movies" on Google, it would point to us.


So what does this mean? All those that are pointing to pages on your website that are displayed as 'More', 'Link', 'This' or 'Click Here' aren't doing you any favors when it comes to increasing your Google rankings.

"For tips and tricks to increase your Google Ranking Click here"

Figure: Bad Example #1 - Link does not increase your rankings

"Link  for tips and tricks to increase your Google Ranking"

Figure: Bad Example #2 - Link does not increase your rankings

"For tips and tricks to increase your Google Ranking read this "

Figure: Bad Example #3 - Link does not increase your rankings

"For tips and tricks to increase your Google Ranking Click Here"

Figure: Bad Example #4 - Link title does not increase your rankings​ (scroll and hold over link to see it)

"For tips and tricks to increase your Google Rankings go to our Rules to Better Google Rankings "

Figure: Good Example - Descriptive link
This rule also has relevance for easier website navigation.

We have a program called SSW Code Auditor​ to check for this rule. SSW_Code_Auditor.png

We have a program called SSW Link Auditor​ to check for this rule.SSW_Link_Auditor.png

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