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Do you use relevant words on your links?
  v6.0 Posted at 9/06/2020 8:59 AM by Tiago Araujo

​We know that the way your inbound links are worded does make a difference, they play an important factor when Google searches are made by search engine users. Google uses the words between your <a href> tags to decide which websites are the most relevant to the search terms.

Having these relevant words on links also gives a more friendly experience to the users. 

For example, if SSW had a million inbound links that described the site like this...

<a href="http://www.ssw.com.au">Movies for Free</a>

...when someone searches for "free movies" on Google, it would point to us.


So what does this mean? All those that are pointing to pages on your website that are displayed as 'More', 'Link', 'This' or 'Click Here' aren't doing you any favors when it comes to increasing your Google rankings.

"For tips and tricks to increase your Google Ranking Click here"

Figure: Bad Example #1 - Link does not increase your rankings

"Link for tips and tricks to increase your Google Ranking"

Figure: Bad Example #2 - Link does not increase your rankings

"For tips and tricks to increase your Google Ranking read this "

Figure: Bad Example #3 - Link does not increase your rankings

"For tips and tricks to increase your Google Ranking Click Here"

Figure: Bad Example #4 - Link title does not increase your rankings​ (scroll and hold over link to see it)

"For tips and tricks to increase your Google Ranking go to https://rules.ssw.com.au/rules-to-better-google-rankings"

Figure: Bad Example #5 - Link is the whole​ URL

"For tips and tricks to increase your Google Rankings go to our Rules to Better Google Rankings "

Figure: Good Example - Descriptive link

This rule also has relevance for easier website navigation.

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