Do you pick a Chinese name?
20/06/2019 8:59 AM by
You should pick a Chinese name for your app or product when going to China market. Here is how you should chose it:
Option 1: Use the same sound
E.g. LinkedIn > Lingying (leadership, elite)
E.g. SugarLearning – Sugar > Xue Ge > 雪鸽（Snow Pigeon ）
Option 2: Use the same meaning
E.g. Microsoft, Micro & Soft › Wei & Ruan › Weiruan › 微软
Warning: Be careful with meanings. Mercedes Benz originally could be "Bensi" ("rush to die" in Chinese); so they changed to "Benchi" ("run quickly", like flying)
Do you feel this rule needs an update?