Do you pick a Chinese name?
  v1.0 Posted at 20/06/2019 8:59 AM by Tiago Araujo

You should pick a Chinese name for your app or product when going to China market. Here is how you should chose it:​​

​Option 1: Use the same sound

E.g. LinkedIn > Lingying (leadership, elite)
E.g. SugarLearning – Sugar  > Xue Ge  >​  雪鸽(Snow Pigeon )    

Option 2: Use the same meaning

E.g. Microsoft, Micro & Soft  ›  Wei & Ruan  ›  Weiruan  ›  微软

Warning: Be careful with meanings. Mercedes Benz originally could be "Bensi" ("rush to die" in Chinese); so they changed to "Benchi" ("run quickly", like flying) ​

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