Marketing - Do you know the differences between Campaign and Quick Campaign in CRM 2013?
13/08/2014 5:59 PM by
This picture shows a flowchart of Campaigns and Quick Campaigns in CRM 2013:
- Figure: Campaign VS Quick Campaign flowchart.
A Campaign can extend over a long period of time, with potentially multiple different media types being used for a common purpose. It has extensive meta-data to both plan activities and then show reports on results. e.g.
- A monthly newsletter
- A flyer campaign
- A cold-calling campaign
A Quick Campaign, however, is for a one-off distribution of emails to a targeted group of contacts. e.g.
- Letting your local clients know about an upcoming event by email
Do you feel this rule needs an update?