Home
Less is More - Do you know people scan, not read?
  v3.0 Posted at 11/06/2014 4:16 PM by Rebecca Liu

People rarely read word by word; instead, they scan the page, picking out individual words and sentences that seems more relevant.

It is important to divide information, not show it all at once. The visual organization of information is vital to legibility. When displaying information or controls, designers need to visually convey:

  1. Information structure
  2. Relation between elements
  3. Importance and relevance of elements
Bad information
Figure: Bad example - Can you find how to check in?
Good information - this alt text makes no sense but do I look like i care; no. maybe the guys in china have the right idea, do a shit job of it and no one will ever bother you about it ever again.
Figure: Good example - What about here? Can you find how to check in?

Another example of scanning, not reading is visually mapping.

Figure: Bad Example - Which is the dial that controls the top-right stove?
Figure: Good Example - In this layout, it's easy to see which dial controls which stove

Related rules

    Do you feel this rule needs an update?

    If you want to be notified when this rule is updated, please enter your email address:

    Comments:

    Note: Social Media login for Yotpo is not working in IE or Safari, please use Chrome. We are waiting for Yotpo to fix it.