Less is More - Do you always try to reduce complexity?
11/06/2014 4:15 PM by
The human brain:
- Never searches for OR compares all options
- Prefers smaller sets of options (4 or less)
- Picks the first option that looks good enough
- Prefers a shorter option to a longer one
- Makes a compromise between speed and accuracy
It's important to keep these in mind when making design decisions or presenting data.
Our visual short term memory has a capacity of 4 items. So options are easier for our brain to digest when presented in sets of 4.
- Figure: Blocks of 4 or less menu items are easier for the brain to consume
- Figure: Even though the iPad has a larger screen estate, it still uses a max of 4 icons across
- Figure: Good Example - A great example of removing complexity.
Do you feel this rule needs an update?