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Less is More - Do you always try to reduce complexity?
  v2.0 Posted at 11/06/2014 4:15 PM by Rebecca Liu
The human brain:
  1. Never searches for OR compares all options
  2. Prefers smaller sets of options (4 or less)
  3. Picks the first option that looks good enough
  4. Prefers a shorter option to a longer one
  5. Makes a compromise between speed and accuracy
It's important to keep these in mind when making design decisions or presenting data.
Our visual short term memory has a capacity of 4 items. So options are easier for our brain to digest when presented in sets of 4.
Adobe Illustrator
Figure: Blocks of 4 or less menu items are easier for the brain to consume
Adobe Illustrator
Figure: Even though the iPad has a larger screen estate, it still uses a max of 4 icons across
Good Interface Design Example
Figure: Good Example - A great example of removing complexity.

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