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Do you know how to monetize apps?
  v3.0 Posted at 16/06/2017 3:39 AM by Tiago Araujo

Do you know free games are designed to make money? See the good and bad examples:


Bad example: paid apps
Good example: free apps with in-app purchases


Bad example: paid with currency
Good example: paid with abstract currency 


Bad example: treat all customers the same
Good example: detect when a customer might leave and offer them incentives


Bad example: same prices for everyone
Good example: capture data eg. What device and do data mining to set different prices ​


 
how-to-monetize.png
Figure: some apps charge more based on the device you are using
how-to-monetize-2.png
Figure: know app developers make most of their in-app purchases from the whales 🐳

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