Do your evaluation forms identify prospects?

An evaluation form can be a great method of collecting information both about your own performance and the needs and wants of your market. You should always have questions in your evaluation forms that will allow you to add elements to your database which can be queried against in the future.

In the SSW Speakers and Presentation Evaluation Form we give people the chance to provide some feedback as well as ask some questions which will allow us to identify new prospects and their interests. This information is invaluable and your company database should be Configure to hold and query this information. But remember the golden rule of collecting information is to give people the chance to "opt out" of being contacted in the future. Failing to do this is in breach of  privacy laws.