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Do you use a custom domain on your bit.ly account?
  v1.0 Posted at 6/03/2013 8:11 AM by Tiago Araujo

You should use a custom domain adds to your company brand.

bit.ly.com/MyShortenedLink

Figure: Bad example

r.ssw.com/MyShortenedLink

Figure: Good example (for SSW)

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