Do you present project proposals as lots of little releases rather than one big price?
16/03/2015 2:55 PM by
When a prospective client gets a quote for a huge price it's like giving them a slap in the face.
Break your proposals into a series of releases, where each is 1 or more sprints, and
clients can choose to proceed with a smaller financial commitment (such as just getting the mock-ups
done) than if they were committing to the whole project. Often, small financial commitments will
lead to bigger ones.
This approach also allows you to side-step common delaying tactics of prospective clients by making it easier to get the project moving.
- Figure: One big price is like a slap in the face
Do you feel this rule needs an update?