Do you manage requests for event refunds effectively?

Every now and then, a client will purchase training or event passes and be unable to attend. In this scenario, 2 things should occur in order:

1. They should be offered an alternative. This is important as if they needed the training, they may well appreciate being given the option. This requires a conversation with the client and the alternative options are:

   1. A different date that the same course is being run.
   2. A different course that interests them.
   3. An equivalent dollar value of developer time to come onsite.
2. If they decline and ask for a refund instead, then this should be processed immediately. This is absolutely vital as delaying giving a client their money back rapidly decreases their opinion of the integrity of your company.