Do you make sure every customers' (and prospects') email is in your company database?
23/12/2014 5:03 PM by
Most companies keep all their customers' (and prospects') contact information in a database (e.g. CRM, SQL Server, Access, Oracle). This allows all staff to easily locate contact details about a particular person. So when you get an email, make sure you check that email address and it is in the company database.
We have a program called SSW LookOut! for Outlook
to check for this rule. Figure: Stephen Koop needs to be put into the database
Figure: SSW Lookout! Can also check the emails that you are sending and tell you if the email address is not in your database.
Do you feel this rule needs an update?