Twitter - Do you know when to use a hashtag vs. a @mention?
22/04/2020 8:48 AM by
#Hashtags are used when talking about something – a topic or keyword. Using a hashtag creates a link that leads to a page displaying an aggregated list of posts about that thing.
On the other hand, @Mentions are used when talking to or about someone (the user account of a person, brand, group, etc.). The link created by a mention goes to that user account. The user is notified when they have received a mention in a post so that they can respond.
The best tweets will use a combination of @mentions and #hashtags where appropriate to properly leverage the platform – that way readers can check out the people involved OR join the conversation about a topic.
- Figure: Figure: This tweet utilises @mentions, #hashtags, and an external link, which will create higher engagement and let the reader further explore the topic
If the brand is not big you don't need it diluted. So find the profile and use the @ not the #
E.g. @firebootcamp is preferred over #firebootcamp
If the brand is big, you will see a difference between the @ and the #. So if you want to tweet about a subject that is also a username – such as #VisualStudio / @VisualStudio - then the content of your tweet will decide whether to use a hashtag or a @mention:
If you are talking to someone directly, or mention a specific user in your tweet, you should use the @mention.
E.g. Thanks to @visualstudio for the map to Bill Gates’s house – I’m looting his safe right now!
If it is about the topic, then the hashtag is the way to go.
E.g. Microsoft releases #VisualStudio 2013 Update 2
Do you feel this rule needs an update?