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Do you know the difference between MDM (Microsoft Dynamics Marketing) User Types?
  v2.0 Posted at 17/10/2014 8:01 AM by Tiago Araujo

​Microsoft Dynamics Marketing has four different user types. You can see a breakdown of the difference below:

User Type

Added to O365?

License Required?

Administrator ​capability?

Description ​

Regular User

Yes

Yes

Yes​

Most commonly used type. Possible to grant all active role types, excluding media buying. 

Media Buyer

Yes

Yes

Yes

All active roles a regular user has plus expanded media buying and planning roles. 

Web Portal

Yes

No

No


Restricted access. Intended largely to provide “View” access to specific functionalities contractors, vendors, and clients. Some edit capabilities. 

Public

No

No

No

Selected functions globally available publicly, such as Public Libraries and Landing Pages. ​​​


Note: Since there is a Web Portal type, allowing viewing of the majority of the app, only 1 or 2 Regular or Media Buyer licences need to be bought for any small to medium business, as only kep people will actually be using the majority of the functionality.

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