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Do you have a content marketing strategy for your business?
  v4.0 Posted at 15/01/2020 9:11 AM by Tiago Araujo
​Try googling content marketing. You’ll find lots of articles about it, and maybe some reports saying how this has been one of the main marketing strategies in the last 3 years. Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience — and, of course, to drive profitable customer action. That’s why this is so important to be a part of your strategy. In other words: in order to sell the big piece of the pie, you have to show your audience small samples first.

We are in a new era of content. Not just any content, but a well-crafted and relevant content for your target audience. To be able to find the right ​content for your followers, you have to plan, not just create randomly without a focus and without documenting your research.

When you follow a documented and organized content marketing strategy, you will:

  • Feel more effective in the use of all content marketing tactics and social media channels
  • Easily justify a higher budget to be spent on your content marketing (e.g. for recording a video or doing a partnership with an influencer )
  • Will be able to track results as soon as they have a clear goal and metric to follow, according to your strategy

It should definitely include:

  • Your audience personas
  • A content planner that matches these personas, channels, deadline and budget
  • Goals
  • Metrics that will be followed
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Figure: Marketing Content is valuable with the right approach! - Image source: Joe Lesina​

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