Do you have a call to action on your web pages (aka The Banana Rule)?
5/12/2014 7:20 AM by
If you want users to take action on the web page content, add a "banana" - something that makes it obvious what the user is supposed to do.
For example, if your page is selling software, make it easy for your users to make a purchase. People don't have a lot of time to read your entire page and find the right link, so it is important to grab their attention by using a "banana".
Why do we call it "banana rule"?
How would you get a monkey pay attention to something? You could lure him by tempting
him with a banana. Once we have the monkeys attention focused on the banana, he
will try to get his hands on it regardless of the barriers on his way.
- Figure: If the monkey can see the banana, he will do whatever it takes to get it
This is how the "banana rule" should be applied:
So, remember most pages need a "banana" to get them to where you want them. "Bananas" are big, simple and stand out from the rest of the page
- Figure: Bad Example – "Points+Pay"button takes the attention over "Go" which should be the "banana"
- Figure: Great Example - Team Viewer also has a good banana
Do you feel this rule needs an update?