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Archived Reason: Irrelevant as per Tiago and Camilla
Do you have a banner to advertize the hashtag you want people to use?
  v7.0 Posted at 5/05/2020 10:02 AM by Tiago Araujo
Twitter hashtags aggregate similar subjects on one page, so users can search for a particular trend, news, event, etc.

It is a free tool that can be used in combination with other forms of promoting services, products and events. Create a short, consistent and easy to remember hashtag so people can find and talk about your business.​

You should have a banner that clearly show the hashtag people should use to refer to that specific subject.

See examples of pages that advertise their hashtags:

Twitter hashtag example
Figure: This Twitter widget shows the hashtags working
SharePoint conference hashtag
Figure: Good Example - SharePoint Conference 2014 banner to advertise the hashtag people should use

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