Do you know how to use Social Media for International Campaigns?
  v22.0 Posted at 24/09/2020 3:00 PM by Penny Walker

​Promoting your application and business via social media can be extremely beneficial, not only for promoting of a business, but for feedback from customers as well. To help implement social media campaigns, try these tips:

  • Target platforms for the countries in which you’ll have either an e-commerce or on-the-ground presence. e.g. Facebook/Qzone, Twitter/Weibo.
  • Understand the specific social media websites and to craft the message for each  language. Always localize, don’t just translate. Google translate just isn't good enough, always give it to a native speaker to translate. 
  • Don't make the text longer than what the shortest supported is (usually Twitter which is 140 characters).
  • Studies show that posts with an image get more traction .
  • Post it to the English site.
  • Then post it to the Chinese site.
  • Great, now you are ready to post to all of the social media platforms simultaneously.
  • Facebook Like pages
    Figure:  Make sure that your social media presence covers the countries you have translated your application into
                  e.g. Link Auditor on Weibo (A local social media, China’s Twitter replacement).  

We have a service called SSW Chinafy that can help you get started following this rule.

Related rules

    Do you feel this rule needs an update?

    If you want to be notified when this rule is updated, please enter your email address: