Here’s a little thing to keep in mind, as Google Ads has a limitation in characters. The Ads character limits are as follows:
- Headline 1 – 30 Character Maximum
- Headline 2 – 30 Character Maximum
- Description Line – 90 Character Maximum
- Display URL – 35 Character Maximum
- Final URL – 1024 Character Maximum
Main Key metrics to follow (depending on your strategy):
- CPC
- CPA
- CTR
- Average position
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