Post-Production - Do you know how to promote videos?
Last updated by Brook Jeynes [SSW] 9 months ago.See historyTo ensure your videos gain maximum exposure, you need to promote them in various ways. The following are the steps to do this.
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Add to social Media accounts - Post the new video to all social media accounts including:
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Email all staff - Email all the staff with the links to the posts you have made. You want to make it as easy as possible for them to be able to re-post the original messages. Use a tool like clicktotweet.com.
Example email:
Hi All,
A new interview is now live on SSW TV. You can see it at {{ URL }} Can you all promote the video in the following ways:
- Can you tweet {{ URL }}
- Optionally, comment, like and share the post on Facebook {{ URL }}
I appreciate the efforts from everyone :) Cheers,
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Email the interviewee (if apply) - The person(s) featured or interviewed in the video should be encouraged to share and promote your video. If they have an audience that follows them on social media you should leverage it to your advantage. Ask them to:
- Email the video to their list
- Write a blog post on their blog
- Update their social media accounts with a link and description of the video
Email template:
Hi {{ NAME }},
Thank you for taking part in this video. You can find it here: {{ URL }} We have worked very hard on this video and are very proud of the final product. We hope you are also proud of it.
We are promoting the video through our blog and social media networks and would appreciate if you could do the same to get the word out there.
Here are some suggestions: 1. Write a blog post on it 2. Tweet it by clicking {{ URL }} 3. Sharing this Facebook Post {{ URL }} 4. Adding to LinkedIn 5. Emailing your marketing list with the interview (if you have one) 6. Emailing any friends and associates who could spread the word
Thanks for taking the time to do this interview and promote it.
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Contact strategic partners - The best way to extend your reach and promote a video is through strategic partners. These are people, companies or websites which don’t compete with you but service the same audience. Examples of these types of partners are:
- Blogger in your industry
- Industry websites
- If you are an accountant, partner with a financial planner, business coach, insurance salesman or prestige car dealer
- Suppliers
- Industry experts
You should ask the partner to:
- Email the video to their list
- Write a blog post on their blog
- Update their social media accounts with a link and description of the video
You should have a list of these partners in a database with all their contact details to automate the process of promoting your videos.
