​Market is full of tools that can create Setup packages, but only a few are really good. 

WiX is the ultimate tool which gives you complete freedom and control over Setup packages.

Here are reasons why WiX is the way to go:

• It is all done in XML
• It integrates with Visual Studio
• Full control over packages logic and UI
• It is a recommended choice by Microsoft
• It is FREE

Figure: Good Example - WiX Installer for Code Auditor

But WiX has one bad side as well – learning curve is high. Not everyone can afford learning it. The alternative is Advanced Installer.

Advanced Installer makes it easy for you to create Setup packages using a very sophisticated GUI. 

A few reasons why Advanced Installer could be your choice:

• It has a very sophisticated and easy to use GUI
• It gives you wide range of options (IIS, Dialog Editor, Custom Actions, Digital Signature, Auto Updater, App Virtualization, SCCM, etc)
• ​​Price vs performance ratio is great + it has a FREE version which is in many cases more than enough​

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Figure: Good Example - Advanced Installer