Do you know how to use a perfect prospect’s pain points in your online marketing?

Last updated by Christian Morford-Waite about 3 years ago.See history

Once you discover a pain point that resonates with your perfect prospect, you should use this pain point across all of your marketing campaigns.

Here are some good ideas on how to use it:

  1. On your homepage header
  2. As a Facebook, Instagram, Twitter or LinkedIn ad
  3. As an e-book, you can give away on your website
  4. As a video, you can put on YouTube, Facebook and Instagram
  5. As a blog post
  6. As a newsletter
  7. As a google ads headline
  8. As a topic for your next event e.g. webinar
  9. As a podcast topic
  10. As one email in an automated email marketing sequence
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