Figures - Do you add useful text captions to images and videos?
Last updated by Tiago Araújo [SSW] 2 months ago.See historyWhen you add images/videos to websites/applications, it is helpful to add a caption underneath them, describing and including extra information to users.
It's a convenient way of catching users' attention to your content. When people are scanning a newspaper, they often check out the pictures first, then read the accompanying description, and if it sounds interesting, they'll go back and read the article. Users read websites in a similar fashion.
To catch readers' attention, include a useful description - don't just describe what the image is... say what it's used for in the context of the document.
It is especially important that images and captions serve a purpose, as opposed to graphics which are there solely for design.
Tip #1: Use prefixes
Prefix your caption with "Figure: ", "Video: ", or "Code: ".
If it is a good/ok/bad example (see the next tip), then the prefix should be something like: "Figure: Good/Bad/OK example - ", "Video: Good/Bad/OK example - ", or "Code: Good/Bad/OK example - ".
Note: The first word after the dash should be capitalized, and the caption should not include a full stop at the end.
E.g. Figure: Good example - This is a caption
Tip #2: Give bad and good examples
When possible, use "bad" and "good" examples to clearly explain Dos and don'ts.
At SSW we always show the bad example first, then the good example. You will see samples of this in the next tips below.
Tip #3: Bold your captions
{{ IMAGE }} {{ CAPTION }}
Figure: Bad example - Caption not bolded can be mixed up with regular content
{{ IMAGE }} {{ CAPTION }}
Figure: Good example - Caption stands out when bolded
Tip #4: Describe the actions in your captions
Especially for screenshots, it is a good idea to have your figure describe the action the user would take:
{{ IMAGE }} Figure: This is the screen
Figure: Bad example - Vague caption description
{{ IMAGE }} Figure: On the screen, choose the execution method
Figure: Good example - Clear caption description
Tip #5: Add the titles + length on video captions
When embedding videos, include a caption with the video title + video length in brackets. As per Tip #1, you should also prefix with "Video: " instead of "Figure: ".
E.g. "Video: {{ VIDEO TITLE }} ({{ VIDEO LENGTH}})"
This helps:
- Giving a brief text summary of the video
- Getting some extra Google Juice
- Letting users know what to expect in terms of time required to watch
- Serving as a reminder in case that video ever gets removed by its owner
Note: The exception is for promotional videos where the caption may undesirably impact the look and feel of your page. If you don't include the video title in the caption, consider adding it above the video as regular content, so it's searchable.
Tip #6: Link people's names to their profiles
When you have someone's name in your caption, link their name to their profiles (e.g. SSW People).
{{ VIDEO }}
Figure: In this video, Bob talks about Outlook
Figure: Bad example - Using "Figure:" for a video caption + a vague text + no link
{{ VIDEO }} Video: How to search on Outlook by Bob (2 min)
Figure: Good example - A descriptive caption including "Video: " prefix + profile link + video length at the end