Rule Intro
Most companies keep all their customers' (and prospects') contact information in a database (e.g. SQL Server, Access, Oracle). This allows all staff to easily locate contact details about a particular person. So when you get an email, make sure you check that email address and it is in the company database.
Page Content
We have a program called
SSW LookOut! for Outlook to check for this rule.
Figure: Stephen Koop needs to be put into the database
Figure: SSW Lookout! Can also check the emails that you are sending and tell you if the email address is not in your database.