Rule #87
Do you make sure every customers' (and prospects') email is in your company database?
  v7.0 Posted at 10/08/2012 12:02 PM by meganweeks

Most companies keep all their customers' (and prospects') contact information in a database (e.g. SQL Server, Access, Oracle). This allows all staff to easily locate contact details about a particular person. So when you get an email, make sure you check that email address and it is in the company database.

We have a program called SSW LookOut! for Outlook to check for this rule. Stephen Koop not in database Figure: Stephen Koop needs to be put into the database
Not in database Figure: SSW Lookout! Can also check the emails that you are sending and tell you if the email address is not in your database.
 

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