Rule #39
Do you use active language in your emails?
  v5.0 Posted at 20/10/2010 7:55 PM by system

Try to use the active voice of a verb wherever possible. For instance, 'We will process your order today', sounds better than 'Your order will be processed today'. The first sounds more personal, whereas the latter, especially when used frequently, sounds unnecessarily formal.

 

Loading
Do you like this rule?
Loading
Do you follow this rule?
Loading

......